Take 7 Steps Out – Brand guidelines & other essential information

Before using the Take 7 Steps Out campaign materials, please take the time to familiarise yourself with the brand guidelines. It is also important that you understand our usage rights and other conditions of use.

Take 7 Steps Out Brand Guidelines
[This is a .PDF file and requires the Adobe Acrobat reader)
(HINTS: download by right-clicking the link and selecting ‘save target as’; this is a large file – 43MB – that may take up to 15 minutes to download.)

TFF ‘Take Seven Steps Out’ TV usage rights and restrictions for use
Tobacco Free Futures have negotiated usage rights for the TV commercial for 12 months only, from10th August 2010 to 10th August 2011.

During this period you will be able to use/play the TV commercial on any website.

Payment has been made to all featured artistes and so the TV commercial can also be aired on the following stations within the same time period in the North West region only:
- ITV Granada and Border
- Life Channel
- Baby TV
- Via CD/DVD at Surestart Centres, GP surgeries, Local Authorities, Stop Smoking Services and PCTs

TFF still photography usage
The featured artistes and photographers usage has been bought out for 18 months only, from 10th August 2010 to the 10th February 2012.

Should you wish to utilise the still photography, printed collateral available on this website or the TV ad online or through any other means after the dates specified above, please contact info@tobaccofreefutures.org

Any use outside of the negotiated timeframe will be in breach of our contractual agreements and therefore we will not have the necessary permissions to use these materials. It will be the intended users responsibility to contact Tobacco Free Futures to obtain necessary permissions. McCann Manchester and Tobacco Free Futures will take no legal responsibility for any breach in the above outlined contractual agreement.