Secondhand Smoke Campaign summer 2010

This summer will see the public launch of Smokefree North West’s secondhand smoke campaign. This aims to drive attitude and behaviour change over the next five years with the aim of reducing health impacts of secondhand smoke on children and young people and ultimately reduce youth smoking uptake; reducing the 30,000 primary and secondary care episodes linked with secondhand smoke; and de-normalising tobacco use in key audiences and reducing health inequalities.

Prior to the campaign launch in July, Smokefree North West will host a series of five workshops in June at venues across the region looking at how we can work together to protect children from the harm caused by secondhand smoke.

Speakers will include Dr Jude Robinson, deputy director of the Health and Community Care Research Unit at Liverpool University and Mary Bell assistant director, Maternity & Early Years at NHS North West.

The campaign builds on extensive research that has provided a detailed insight of the North West population’s awareness of, attitude and behaviour towards secondhand smoke. This will be augmented by a region-wide survey of public attitudes to be carried out in June.

Obtain further details and book a place on a workshop near you.